Tony Graham Lexus & TROtt Photoshoot

The Tony Graham Lexus TROtt photoshoot from October 2024 brought together luxury, connection, and community in a way that truly reflects the spirit of both organizations. As longtime supporters of TROtt (Therapeutic Riding Association of Ottawa-Carleton), we were excited to highlight a partnership built on purpose and impact.

This photoshoot took place at TROtt’s peaceful rural facility, where riders experience life-changing therapeutic riding programs. To bring the story to life, we paired one of our Lexus vehicles with Riley, one of TROtt’s gentle and well-loved therapy horses. The setting—with white fences, quiet pathways, and warm autumn colours—captured the perfect blend of serenity and strength. Seeing Riley beside the Lexus created a visual narrative about mobility in all its forms: the freedom of the open road and the healing power of horses.

Our continued support of TROtt goes far beyond a sponsorship. TROtt provides highly specialized programs for individuals with physical, developmental, and learning disabilities, helping improve balance, coordination, confidence, and emotional well-being. Their volunteers and instructors pour passion into every session, and their therapy horses play an essential role in creating meaningful breakthroughs for riders.

The Tony Graham Lexus TROtt photoshoot served as a reminder of why this partnership matters. It showcased not only a beautiful vehicle and a remarkable horse, but also the shared values that drive both organizations forward—supporting people, uplifting our community, and creating experiences that leave a lasting impact.

We are proud to stand beside TROtt and look forward to continuing this meaningful relationship for years to come.